Changes Caused by the Passage of Time Analysis of A Rose...

A Rose for Emily and The Bride Comes to Yellow Sky The short stories The Bride Comes to Yellow Sky by Stephen Crane and A Rose for Emily by William Falkner both examine the effects changes caused by the passage of time have on individuals and their society. Though the two stories are set in different centuries they are each about the end of a way of life. Cranes story takes place in Texas during the last half of the nineteenth century as civilization is encroaching on the rough and tumble period. Falkners is set in the south during the first half of the twentieth century as the values of the period are in a state of flux. Falkners story is about the last breaths of the antebellum south. The narrator of the story describes Miss Emily this way: Alive Miss Emily had been a tradition, a duty, and a care; a sort of hereditary obligation upon the town ¦ (50). The town of Jefferson is at caught between the future and the past, the diminishing glory of the Grierson home is juxtaposed by a modern, more commercial future. The town had not even taxed Miss Emilys property due to some forgotten arrangement, yet when the next generation, with its more modern ideas, became mayors, councilman and aldermen, this arrangement created some dissatisfaction. (50). The depth of this struggle is revealed in the fact that though the city leaders served Miss Emily with a tax bill, she chose to ignore it, and they chose to do nothing in response. These issues affirm the towns collectiveShow MoreRelatedLogical Reasoning189930 Words   |  760 Pagesinserting passages into a book that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer to print the book, they returned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to theRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck

Analysis Of Henrik Ibsen s A Doll House - 884 Words

A minor lie here and there is considered by most to be harmless, but when one engages in habitual lying, it can transform minor lies such as white lies into something more dangerous. When one works to conceal a lie, a cloud of deception hangs over those involved and can lead to the destruction of friendships, relationships, and even marriages. In Henrik Ibsen’s A Doll House, he uses the motif of lies and deception to illustrate the fragileness of the Helmer’s marriage, which ultimately leads to its demise. Nora Helmer, a naà ¯ve woman who has never been given the chance to mature into an independent woman, never reveals to her husband that she forged her father’s signature in order to take out a loan. Therefore, she goes to great length to conceal her crime from her misogynistic husband, such as trying to thwart Krogstad’s decision to send Torvald a letter outlining his wife’s misdeed. Initially, Nora did not fully comprehend the gravity of her misdeed. During her conversation with Krogstad, to whom she indebted, Krogstad admits to Nora that he is aware of her forgery and also informs her that he was ostracized for the same crime. The law did not take into consideration Krogstad’s motivations behind his forgery; it was only concerned with the fact that a law was broken. Nora states â€Å"then it [the law] must be very foolish†. Her ignorance of the law, and other worldly matters, prevents her from understanding that the law does not care about why o ne committed a crime, onlyShow MoreRelatedAnalysis Of Henrik Ibsen s A Doll House 1823 Words   |  8 PagesA Doll House is a play that was written by Henrik Ibsen in 1879. Nora Helmer is a wife and mother who secretly loaned money to save her husband’s, Torvald, life. Torvald views and treats Nora has a doll and she goes along with it. As conflict comes and goes Nora decides that her current life is not what she wants for herself. She no longer wants to be anyone’s â€Å"doll† and decides to leave her family in search of independence. This play was controversial during the time it was written becauseRead MoreAnalysis Of Henrik Ibsen s A Doll House 1152 Words   |  5 PagesHenrik Ibsen’s play â€Å"A Doll House† addresses the importance of the roles women play throughout this time period. Women are thought to be like â€Å"dolls† to their husbands, by obeying their commands and keeping a good image. We see the main character, Nora Helmer struggle to keep her perfect image of a great wife as troubles start to arise. Throughout the play we begin to see Nora push through her troubles and find her true identity, Nora shifts from being the loving, perfect wife, to being a strongRead MoreAnalysis Of Henrik Ibsen s A Doll House995 Words   |  4 Pagesimagining and guiding the integration of all these elements belongs to the director. One of the toughest tasks of a director is to reinvigorate a socially important and renowned production while maintaining its original message and composition. Henrik Ibsen’s A Doll House is a socially important realistic play that portrays the gender dynamics that plagued the nineteenth century and questions the expectations held for women in a household and society. The play is still incredibly influential because the issuesRead MoreAnalysis Of Henrik Ibsen s A Doll House 851 Words   |  4 PagesHenrik Ibsens’s, A Doll House, details the lives of the Helmers, a seem ingly perfect couple. As the story progresses from act to act, it becomes quite obvious that their relationship is everything but perfect. Complications arise quickly when a forged loan by Nora Helmer is brought to her husband Torvald’s attention. The prejudices women experience, particularly, Nora is a definite tone in this play. Henrick Ibsen does a great job at showing both sides of the oppression of women, particularly withinRead MoreAnalysis Of Henrik Ibsen s A Doll House 1472 Words   |  6 Pages â€Å"A Doll House† Playing many different characters is what Henrik Ibsen’s meant to do in A Doll House. The main characters fool people into believing they are someone other than their true selves. Nora plays her role flawlessly as she pretends to be living two different lives. Nora is Torvalds devoted and self-indulgent wife, but naively enough, she doesn’t realize she is a courageous, self-sufficient women. As the character’s progress so does Nora’s personality, she goesRead MoreAnalysis Of Henrik Ibsen s A Doll House 924 Words   |  4 PagesHenrik Ibsen once wrote a play called â€Å"A Doll House.† Back in 1879 when the play was written there was lots of controversy on whether are not they play should have been showed. It created lots of arguments because of the time that they play was done (Hemmer). In the time frame that Ibsen wrote his play it was a time where women really had no say. Women would listen to their husbands and do as they say. At the end of the original play Nora, the main character, left her husband and her kids. IbsenRead MoreAn Analysis Of Henrik Ibsen s A Doll House1460 Words   |  6 Pagesopposition to the idea of a female president. Traditionalist opposition has women body shamed into the fixed standard of beauty being the skinny Caucasian blonde. People still look down on women in troubled relationships as being their fault. Henrik Ibsen’s A Doll House puts into criticism the problems brought by traditionalism though the story between Torvald and Nora. Where Nora has to keep a secret how she saved her husband’s life to save her marriage, because she fears a woman helping a man would shameRead MoreAnalysis Of Henrik Ibsen s A Doll House Essay1971 Words   |  8 PagesIn Hendrik Ibsen play â€Å"A Doll House† Nora is a women who had typical women gender role in the 19th century to take care of the children and the home so that she can please her husband while her husband handles all the outs ide business and money as the primary care taker. Nora has always lived with a man that took care of her and told her what to do. Nora completely accepted her expectations and â€Å"conditions of the world in which she live† as Torvald put it, because she never had the opportunity toRead MoreAnalysis Of Henrik Ibsen s A Doll House 1154 Words   |  5 Pagessacrifice mean? Is it important? Sacrifice can be defined as an act of immolating someone or something. Will one might think it depends on the person to decide on the importance of the sacrifice? In light of this play, â€Å"A Doll House† written realistically by Henrik Ibsen, he has portrayed many symbols throughout the play. One of the many symbols that stood out was sacrifice. Clothing also symbolized some importance in the play and the Tarantella dance as well. However, what exactly is a symbolRead MoreAnalysis Of Henrik Ibsen s A Doll House Essay981 Words   |  4 Pagestraditional stereotypes, men are strong and dominant, while women are weak and submissive. There are moments in the person’s life when men do not appreciate their wives and go across their limits. This view sounds a lot like what Henrik Ibsen wrote about in his play, A Doll House. Ibsen presented gender roles through social roles, identity and marriage. This factors affect how the characters in the play are viewed by society. Althouth gender roles have changed over time and males and females have become more

Strategy in Global Context Free Essays

string(256) " for the fast food industry as a whole and also for McDonald’s is the fact that 30% of the population of the country is the youth which is in the age group of 10-24 years of age who are generally inclined towards the fast foods \(Youth in India, 2009\)\." Strategy in Global Context January 29 2010 Submitted To: Mr. Nirmaalya B Biswas Submitted By: Jaskaran Singh Apoorva Veeksha Rai Robin Gupta ` ? Table of Contents Executive Summary3 Introduction4 External Environment5 Internal Assessment6 Organizational Purpose8 Strategy Analysis and Choice9 Current Strategy11 Conclusion11 Bibliography12 Annexure-113 EFE Matrix13 Annexure-214 Per capita income14 Annexure-315 IFE Matrix15 Annexure-416 The Internal – External (IE) Matrix16 Annexure-517 The Grand Strategy Matrix17 Annexure-618 QSPM18 ? Executive Summary McDonald’s is a signature restaurant chain serving 58 million customers each day all over the world through its 31000 restaurants in 119 countries. This report views the various internal and external factors affecting the McDonald’s prior to that the report gives a brief introduction about McDonald’s, its evolution and the way it entered the Indian market. We will write a custom essay sample on Strategy in Global Context or any similar topic only for you Order Now Evaluation of the response McDonald’s is giving to the internal and external factors has been calculated through the Internal Factor Evaluation matrix and External Factor Evaluation matrix. We have used the I/E matrix and the Grand strategy matrix to formulate strategies. We formulated two possible strategies i. i. expansion in the market and product development. The strategies that we formulated using the above stated matrices have been evaluated by using the Quantitative Strategic Planning Matrix to know which strategy is more viable. Furthermore, the report provides an insight into the organizational purpose of the McDonald’s. Current strategies and recommendations include the analysis of the strategies that McDonald’s is using to hold and maintain its competitive advantage. Introduction McDonald’s is the largest burger fast food chain which has its operations in 119 countries. It serves around 58 million customers every day through its more than 31,000 restaurants (McDonald’s, 2009). McDonald’s was started by two brothers Dick and Mac McDonald’s in the year 1940. Ray Kroc became the first franchisee as he opened a restaurant in Chicago. Restaurant became so popular among the masses that in just four years the number of McDonald’s restaurants reached 100. QSCV i. e. Quality, Service, Cleanliness and Value became the motto of the company and the execution of the same is one of the primary reasons why McDonald’s is what it is today. In 1961, Ray Kroc payed $2. 7 million to Dick and Mac McDonald’s and acquired all the rights reserved of McDonald’s. McDonald’s was growing at such a fast speed that in 1963, 500th restaurant was opened. In 1965, McDonald’s went public and in 1967 first restaurant across the borders of USA was opened in Canada and since then McDonald’s has never looked back. Presently McDonald’s has its restaurants in 119 countries of the world (McDonald’s History, 2009). McDonald’s got the approval to enter in the Indian market in the year 1991 itself but it took 5 years to study the market, needs of the people, adjust the menu according to the culture and to build a strong supply chain. McDonald’s finally entered India in 1996 as it opened its first restaurant in New Delhi. McDonald’s is a joint venture in India, which was signed in April 1995 and is managed and owned by Mr. Amit Jatia (MD of Hardcastle Restaurants private Ltd. who heads the operations in South and West India and by Connaught Plaza restaurants Private Ltd. which looks after the operations in North and East India. There are 158 restaurants in the whole country today (About McDonald’s, 2009). McDonald’s has always believed in thinking global and acting local. Before entering into the Indian market McDonald’s made to changes in its m enu as in India beef and pork items cannot be offered because of the religious sentiments of the people so they had to be eliminated from the menu. Thus, making India the first country where McDonald’s does not serve beef and pork in its burgers. External Environment External factors are the factors which do not exist within the realm of business itself and on which business has no control at all. We have used the EFE Matrix to conduct an external strategic – management audit (Annexure-1 shows the EFE matrix). The total weighted score of McDonald’s is 3. 04 this shows that it is performing with regards to the external factors in a very good manner. According to Technopark report in 2009 the food industry in India stood at $13 billion and estimates say that by the end of 2011 the fast food industry alone will grow to $6. 3 billion (Economic Times, 2010). The Technopark report also says that within the organized food service which is growing at a furious pace of 20% per annum the quick service restaurants are the fastest growing. This forms a huge opportunity for McDonald’s and it is determined to grab that opportunity with both the hands as it is planning to open 180-190 more restaurants in the country by the year 2015 (Financial Express, 2009). McDonald’s is determined to expand its market share in the industry which is growing at a fast pace. The other reasons which are triggering this expansion are the high youth population in the country and rise in urbanization and per capita income. These reasons develop the new opportunities for McDonald’s. Population living in the urban areas has also increased to 28% in 2004 and is expected to be increase by another 12% by year 2025 (Indian Demographic Scenario,2025, 2009). In urban areas the number of dual income households is increasing. Thus females, like their husbands, spend time away from home which has marked the way the females use to mange family meals. People have started opting for food away from home. Per capita income in India is also increasing very rapidly and moreover according to the World Resource Institute report ‘Structure of poverty in India’ which was published in the 2004 around 53% of the household income in India is spent on food, beverages and around Rs. 35000 crores is spent on eating out annually (Annexure-2 shows the rise in per capita income). Thus, the fast food industry has good prospects ahead. Other key external factor that forms an opportunity for the fast food industry as a whole and also for McDonald’s is the fact that 30% of the population of the country is the youth which is in the age group of 10-24 years of age who are generally inclined towards the fast foods (Youth in India, 2009). You read "Strategy in Global Context" in category "Papers" Rising consciousness about the health forms one of the greatest threats for the fast food industry. The trend has been changing towards the organic foods and the quick service restaurants will have to adapt themselves to sustain their market share. McDonald’s has slowly started to adapt to this change by introducing salads. For the foreign fast food chains like McDonald’s, KFC etc. nationalism remains a constant threat for example when in 2005 USA denied a diplomatic visa to the Gujarat Chief Minister Mr. Narendra Modi, various protests were launched by the BJP party activists against the American MNC’s. Low barriers to entry in the fast food industry is also a potential threat for the players in the market because if the barriers are low and the growth opportunities of the industry are high, new players will be willing to enter into the market and thus increasing the competition. Internal Assessment Internal factors are the factors which exist within the realm of business itself and on which business exercise certain amount of control. We have used the IFE Matrix to conduct an internal strategic – management audit (Annexure-3 shows the IFE matrix). The total weighted score of McDonald’s is 3. 14, which means that it is performing with regards to these factors in an exceedingly well manner. McDonald’s is a well known and a recognized brand across the globe. This familiarity of the brand among the masses forms one of the biggest strengths for McDonald’s. Efficient supply chain is one of the other key strengths for McDonald’s. In India 50,000 crores of food produced gets destroyed because of lack of proper infrastructural facilities of transportation and storage. McDonald’s had set up an efficient supply chain by investing 450 crores in supply chain management even before opening its first restaurant in India to implement its Quality, Service, Cleanliness and Value principle (About McDonald’s, 2009). For any business, employees form the greatest asset and it is even truer in case of McDonald’s. The proficient work force that McDonald’s has is one of the key reasons why it is one of the key players in the market today. The ability to provide the order within one minute is one such manifestation of this proficiency. The efficiency of the employees is also increased because of the various training programmes they go through which help them in performing their tasks quickly and in a better way but also enhances their capabilities which help them rise in their careers. Around 40% of the employees in middle management of McDonald’s in India are the ones who had joined as crew members. Business environment is very dynamic no business can afford to remain static; it has to work continuously towards innovation. Nearly 80% of McDonald’s restaurants in India give certain percentage of their profits for research and development activities. This is another important strength for McDonald’s. McDonald’s has its operations in 119 countries; one of the key reasons for the McDonald’s is the ability to make itself a part of the community. In India also McDonald’s has been a part of various social welfare activities like – raising funds for charity on World’s Children Day, helping in setting up pulse polio to eliminate polio. McDonald’s strategy revolved around customization of the menu to suit the Indian palate. (About McDoanld’s, 2009) One of the key weaknesses that McDonald’s has is that it faces a high attrition ratio as high as 83%, which means that company has to invest money for training of new employees again and again. (Business Standard, 2009) McDonald’s often faces protests from environmentalists for promoting practices harmful to the environment through the disposal of tons of packaging material and through the effects of cattle ranching. Another internal weakness for McDonald’s is that is yet to capitalize on the trend towards organic food. Even though it has reacted to the changing preferences of the consumers by introducing salads in the menu but it is still to make the most of the opportunity. Organizational Purpose Clearly defined organizational purpose is very important for an organization as it describes the basis for its existence. It works as a directing force on the basis of which every decision is taken. The organizational purpose can be known with the help of three elements which are: 1. Vision . Mission 3. Objective McDonald’s vision is to be the world’s best quick service restaurant experience. (Work@Mcdonald’s, 2010) Being the best means offering excellent quality, service, cleanliness and value, so that it makes each customer in every restaurant smile. It has been the execution of the motto of QSC and V i. e. Quality, Service, Value and Cleanliness that has made McDonaldâ₠¬â„¢s a success story. It strategizes to attain best value by providing top quality products at reasonable prices. McDonald’s mission is to be its customers’ favorite place and way to eat. To fulfill this McDonald’s has been using the concentration strategy where in it is trying for greater market penetration by attaining high level of efficiency in servicing its customers with a limited product line. Delivery of QSC and V on one hand keeps the customers satisfied and on the other hand also maintains the competitive edge over the competitors. The delivery of QSC and V is accomplished by taking care of every minute detail whether it is the unique cold chain network which makes sure that the customers get fresh products at low cost or the supply chain management which makes sure that customers are offered good quality products. About McDoanld’s, 2009) Moreover to keep the customers satisfied McDonald’s continuously updates its menu. Strategy Analysis and Choice In the IFE matrix the total weighted score came out to be 3. 14 and in the EFE matrix the total weighted score was 3. 04. This means that McDonald’s is responding to the internal and ex ternal factors in a good way. We have used I/E matrix to come out with a strategy for McDonald’s on the basis of its score in the IFE and EFE matrix (Annexure-4 shows the I/E matrix). The basis f I/E matrix are the total weighted score of the IFE matrix which is represented on X axis and the weighted score of EFE matrix is represented on Y axis. The I/E matrix is divided in three regions which have strategy implication. Quadrants I, II and IV are the regions of grow and build. Firms which position in Quadrant III, V and VII can be managed with hold and maintain strategy where as the organizations positioned in Quadrant VI, VIII and IX can be managed with harvest and divest strategy. McDonald’s is placed in the I/E matrix it comes in the Quadrant-I because of its score in the IFE and EFE matrix which is 3. 4 and 3. 04 respectively. The business organizations which are positioned in Quadrant I can be best managed through grow and build strategy. The Grand Strategy Matrix is another widely used tool for formulating strategies. A firm can be positioned in the four quadrants on the basis of market growth and competitive position that it holds in the market. When we placed McDonald’s in the Grand Strategy Matrix it was positioned in Quadrant I mainly because of its high market share of 18% in the highly fragmented quick service restaurant and also because of rapid growth of the quick service restaurant industry itself. Financial Express, 2009)Thus, McDonald’s is in a strong strategic position (Annexure-5 shows the Grand strategy matrix). For the firms in Quadrant I market penetration, market development and product development are appropriate strategies. By using the Grand strategy matrix and Internal/External matrix we have come up with two strategies which are expansion in the market i. e. opening more restaurants in the country and the other strategies is product development which is developing the new products and continuously updatin g the menu in order to pull more customers. Need for product development arises specially because of the rising health consciousness among the people particularly in the educated class. To identify which strategy is more feasible we have used the Quantitative Strategic Planning Matrix popularly known as QSPM. QSPM is a strategic management tool to evaluate which of the possible strategies is better for the business organization. In QSPM weights and attractive scores are given to each factor according to the amount of effect it can have on each strategy and then the product of weight and attractive score is calculated. The product for whichever strategy is greater is selected. We used two strategies expansion in the market and product development, the total attractive score for expansion in the market is 3. 37 and for product development is 2. 60. Thus, opening more restaurants is a more viable strategy than product development. Currently McDonald’s has 157 restaurants all over India, majority of these are in the metropolitan cities or in larger cities like Chandigarh, Kanpur, Jaipur so it has very less or limited presence in smaller cities. So, McDonald’s should target these cities as they form a large potential market for it. With the per capita income on rise, high youth population in the country and increasing urbanization the smaller cities can prove promising markets for McDonald’s. If we look at the current plans of McDonald’s it becomes clear that they have spotted this opportunity as they are planning to open 180 restaurants by the year 2015 majority of these restaurants will be opened in smaller cities. Retail initiatives are being taken up by petroleum companies like Bharat Petroleum Corporation. Financial Express, 2009) McDonald’s can capitalize on this trend and can set up more outlets near the petrol stations on the highways and can thus increase its presence. Current Strategy McDonald’s is currently focusing on expanding its base in the Indian market. By the year 2015 McDonald’s is planning to start around 180 more restaurants, majority of which will be opened in T ier II cities where McDonald’s has very limited presence. (financialexpress, 2009) So, McDonald’s is trying to penetrate very deep into the Indian market. McDonald’s is also trying to come up with new products so as to satisfy its customers. Nearly 80% of McDonald’s restaurants in India give certain percentage of their profits for research and development activities which helps McDonald’s in coming up with new products and efficient service. When McDonald’s entered the Indian market it had to re-engineer its menu and since then it has included several products especially for the Indian customers as McDonald’s believes in thinking global but acting local. McDonald’s should continue with its strategy of expanding its base into the Indian market as still there are lot of untapped regional markets in the country especially in the Eastern India where it has less presence as compared to the other parts of the country. McDonald’s should also concentrate on the smaller cities as large amount of population (nearly 177 million people) lives in smaller cities. So there is a huge market potential for McDonald’s in Tier II and III cities. (Population in small cities, 2010) Conclusion The Indian Quick Service Restaurant industry is growing at a very fast pace. Per capita income, urbanization and youth population is also increasing in India. So India is a very potential and attractive market for the quick service restaurants. McDonald’s should make the most of the opportunity and should penetrate deep into the market by increasing the number of restaurants in India. It should concentrate on increasing its base in the smaller cities which can form potential markets for McDonald’s. References About McDonald’s. (2009). Retrieved 2009, from mcdonaldsindia. com: http://www. mcdonaldsindia. com/aboutus. html Brief history of McDonald’s. (2009). Retrieved December 22, 2009, from mcspotlight. org: http://www. mcspotlight. org/company/company_history. html Business Standard. (2009). Retrieved January 2010, from business-standard. com: http://www. business-standard. com/india/storypage. php? autono=290494. Economic Times. (2010). Retrieved January 2010, from economictimes. indiatimes. com: http://economictimes. indiatimes. com/News/articlelist/1715249553. cms Financial Express. (2009). Retrieved 2009, from financialexpress. com: http://www. financialexpress. com/news/mcdonalds-india-to-open-180190-more-restaurants-by-2015/466279/ Financial Express. 2009, June). Retrieved January 2010, from financialexpress. com: http://www. financialexpress. com/news/mcdonalds-to-invest-rs-400-cr-in-india/321481/ Financial Express. (2009). Retrieved January 2010, from financialexpress. com: http://www. financialexpress. com/news/bpcl-plans-to-grow-in-retail-initiative/101536/ financialexpress. (2009). Retrieved 2009, from financialexpress. com: 3. http://www. financialexpress. com/news/mcdonalds-india-to-open-180190-more-restaurants-by-2015/466279/ McDonald’s. (2009). Retrieved January 2010, from aboutmcdonalds. com: http://aboutmcdonalds. om/mcd/our_company. html McDonald’s History. (2009). Retrieved January 2010, from aboutmcdonalds. com: http://aboutmcdonalds. com/mcd/our_company/mcd_history. html Population in small cities. (2010). Retrieved January 2010, from infochangeindia. org: infochangeindia. org/†¦ India/Cityscapes/Slumdogs-and-small-towns. html Work@Mcdonald’s. (2010). Retrieved 2010, from mcdonaldsindia. com: http://www. mcdonaldsindia. com/workat. html Youth in India. (2009). Retrieved 2010, from www. popcouncil. org: http://www. popcouncil. org/projects/TA_IndiaYouthSituationNeeds. html Annexure-1 EFE Matrix S. No. Key External FactorsWeightageRankWeighted Score 1. 2. 3. 4. 5. 1. 2. 3. Opportunities Increasing urbanization High youth population Rise in per capita income Indian quick service industry expected to be around $6. 3 billion High proportion of household income spent on food and beverages. Threats Rising health consciousness Anti American sentiments Low barriers for entry 0. 10 0. 15 0. 10 0. 15 0. 10 0. 10 0. 10 0. 20 1. 00 4 3 3 4 3 4 2 2 0. 40 0. 45 0. 30 0. 60 0. 30 0. 40 0. 20 0. 40 3. 04 Annexure-2 Per capita income Annexure-3 IFE Matrix S. No. Key Internal FactorsWeightageRankWeighted Score 1. . 3. 4. 5. 6. 7. 8. 1. 2. 3. 4. Strengths High brand awareness Efficient supply chain Community involvement Efficient workforce World class training programmes Investment in research and development Quality of food Customization of menu Weaknesses High employee turnover Less variety Environmental issues Yet to capitalize on trend towards organic food 0. 10 0. 10 0. 05 0. 10 0. 09 0. 10 0. 10 0. 08 0. 10 0. 08 0. 05 0. 05 1. 0 4 4 3 3 4 4 3 3 2 3 2 1 0. 40 0. 40 0. 15 0. 30 0. 36 0. 40 0. 30 0. 24 0. 20 0. 24 0. 10 0. 05 3. 14 Annexure-4 The Internal – External (IE) Matrix McDonald’s Strong(3. 0 – 4. ) Average (2. 0 – 2. 99)Weak (1. 0 – 1. 99) High (3. 0 – 4. 0) Medium (2. 0 – 2. 99) Low (1. 0 – 1. 99) Annexure-5 The Grand Strategy Matrix Annexure-6 QSPM Expansion in the marketProduct Development Key FactorsWeightAS TAS ASTAS Opportunities Increasing urbanization0. 1040. 4010. 10 High youth population0. 1540. 6010. 15 Rise in per capita income0. 10—- Indian quick service industry expected to be around $6. 3 billion by 20110. 1530. 4520. 30 High proportion of household income spent on food and beverages0. 1030. 3020. 20 Threats Rising health consciousness0. 1020. 2040. 40 Anti-American sentiments0. 0—- Low barriers to entry0. 20—- 1. 00 Strengths High brand awareness0. 1020. 2010. 10 Efficient supply chain0. 1030. 3020. 20 Community involvement0. 05—- Efficient workforce0. 1030. 3020. 20 World class training programmes0. 0920. 1810. 09 Investment in research and development0. 10—- Quality of food0. 1020. 2030. 30 Customization of menu0. 0820. 1640. 32 Weaknesses High employee turnover0. 10—- Less variety0. 0810. 0830. 24 Environmental issues0. 05—- Yet to capitalize on the trend towards organic food0. 05—- 1. 00 Total Attractive Score 3. 37 2. 60 How to cite Strategy in Global Context, Papers

Business Ethics Issues Management

Question: Discuss about the Business Ethicsfor Issues Management. Answer: Introduction In the age of information, data privacy has become a pressing issue for IT managers. There is a huge data to handle for them and as discussed in the article by Jeff Relkin in 10 ethical issues confronting IT managers depicts the major issues of ownership, control, privacy, accuracy and security. These broad themes categorize major security related incidents across the globe. This depicts the basic violation of the Right to Privacy in the name of security and scrutiny. We will talk about the case of employees being monitored by companies in terms of what sites they visit and other personal details that trends and analytics can suggest on their behavior. We will also look at the case of Facebook and Google sharing data with the government and how can government wield control through this personal data. Ethical issue from viewpoints of all of the stakeholders involved Let us first look at what is the ethical issue concerning our stakeholder base. In case of data sharing of companies with for example banks and credit based institutions depicts the basic privacy violation of personal data for misuse by credit card companies. We can see this violation in the type of service they try to offer the customer since they already understand the same with the data shared to them. The use of analytics to generate patterns is in the ambit of the law but use of personal information cannot be considered within the boundaries (Borghoff and Pareschi 2013) Moving onto the data about sites visited and also the data about the hyperlinks that are clicked. The redirection pages are actually of interest to the employee and can be a fodder to analytics based companies to judge interest. Facebook releases user reports containing birth and other personal data for government reports. But as per a lot of insiders from the company the government has been pressing for more information. The posts and likes of an individual are also monitored closely by the government and its agencies (Slade and Prinsloo 2013). Massive amounts of data is stored on user patterns in the Facebook data center, thus technology has changed the way data can be amassed and shared. The two types of data sets can be cross referenced and there could be more policing issues if the data is shared without the approval of the individual in question. The designs have always been revolutionary. In the recent edition they have gone wireless. They are also trying to work on holographic analytics screens. This can lead to even more scrutiny of information. Issue resolution via ethical avenues rather than the legal ones Now let us look at the issue of ethical obligations versus legal obligations to help in understanding data privacy issues. The ethical avenues are very popular and help in the understanding of what information must organizations like Facebook and Google share. They have an ethical obligation to share only some data regarding contact details or birthdates. But there is definitely an ethical obligation to not share data which can cause unrest for the individual. This data can be used to unnecessarily harass an individual with the kind of power government agencies have. We can also see that there are issues of control (Weiss 2014). The IT companies have been using these for innovation in Artificial intelligence and other pioneering technologies that lead to analytics framework development. The industry reports suggest a technology based on cloud and mobility. They are thus looking at the usage of SMAC concept with in their technology framework. Now let us look at the data usage of organizations for their internal purpose when it comes to employee data. There are always non-disclosure agreements signed by employees. But every employee has a salient past and that experience in the form of information becomes an infringement of privacy. The kind of websites the employee visits when they do not work or say in the time they use the official laptop for personal purposes, depicts the nature of such a concern (Schwalbe 2015). Under recent reports, 78 percent of data stolen from organizations is the cause of low security and "dumpster diving". Also the same percentage of close to 80 percent of the organizational crime is due to the inside job and insider trading. Hence the role of security is paramount in these situations. But how far can security infringe upon the free will of individuals and their right to privacy is a cause of concern (Quinn 2014). Then we can also see that what an individual supports and what he or she doesnt becomes a public domain thing but an analysis on these is a cause of concern. Ethical obligations of the stakeholders towards one another and general population The ethical obligation of the stakeholders are thus huge. Let us take the Facebook example, Facebook has data about what an individual supports and what he or she doesnt. It also has information about what they like and what they dont. Such an information can cause immense problems for individuals who are being tracked and targeted for purchase. Back in 2013, two major news networks reported about Facebook sharing data to government agencies. Thus the sharp line between privacy violation and security concerns is breached. We can look at this with the help of an in-depth analytics of such data. They will reveal future trends and other growth avenues. Thus the efforts seem seamlessly driven and can cause issues (Cherry and Jacob 2015) Looking the obligation of government towards general population we can see that since most of the governments that are elected by the people such data usage by government agencies to monitor and control individuals is a huge issue for them. They are monitoring peoples behavior without their prior permission. This is in violation of the right to privacy. A number of intelligence officers had pointed out that the surveillance program was so powerful that they could monitor the ideas and thought process of individuals as they type something. Managing the Privacy versus Security Debate We can see that there is a thin line between the way information can be treated in the debate for privacy and security. There has to be no unnecessary scrutiny of an individual. There has to be a guiding principle of Australian security debate and we will also see what the guiding principles of Australian Computer Society are (Slade and Prinsloo 2013). Thus we need to decipher the amount and the type of information that goes out to other agencies. Also private agencies must not have access to such information. Even if this is available in public domain, if an individual objects to a restricted list of audience for his or her views it must be kept like that. Guidance of Australian Computer Society's (ACS) Code of Ethics There are six guiding pillars of the Australian Computer Society, these are the primacy of public interest this talks about the free will of individuals over their personal, business and sectional interests. Next comes the enhancement of the quality of life this relates to the enhanced quality of life by those affected by work. Then comes the discussion of honesty and (Hill, Jones and Schilling 2014) representation of skills and knowledge in an honest manner. Then comes competence and the overall resoluteness and diligence in work. Lastly we talk about professionalism and personal development. These are the six guiding principles that help in understanding of an individual. Then we can also look at the effects of these guidelines on the way IT managers can function and decide on what can be shared and what cannot be shared. Conclusion As we saw in the report, how important is the violation of the right to privacy. A number of intelligence officers had pointed out that the surveillance program was so powerful that they could monitor the ideas and thought process of individuals as they type something. The ethical avenues are very popular and help in the understanding of what information must organizations like Facebook and Google share. They have an ethical obligation to share only some data regarding contact details or birthdates. Thus the study of psychographics is a cause of concern for us. We can also see how this can lead to troubles for individuals. The use of analytics to generate patterns is in the ambit of the law but use of personal information cannot be considered within the boundaries. Thus these boundaries must not be violated to infringe upon the privacy of any individual. The amount of surveillance must therefore be curtailed and cannot be allowed to proceed further. Thus the thin line between the two must not be crossed in any given way. The designs have always been revolutionary. In the recent edition they have gone wireless can lead to further issues of privacy and security breaches. As per the ACS recommendations, representation of skills and knowledge in an honest manner. Then comes competence and the overall resoluteness and diligence in work. This is thus important for employees to understand. References Weiss, J.W., 2014.Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers. Cherry, B. and Jacob, S.R., 2015.Contemporary technology: Issues, trends, management. Elsevier Health Sciences. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Borghoff, U.M. and Pareschi, R. eds., 2013.Information technology for knowledge management. Springer Science Business Media. Friedman, B., Kahn Jr, P.H., Borning, A. and Huldtgren, A., 2013. Value sensitive design and information systems. InEarly engagement and new technologies: Opening up the laboratory(pp. 55-95). Springer Netherlands. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Quinn, M.J., 2014.Ethics for the information age. Pearson. Rainer, R.K., Cegielski, C.G., Splettstoesser-Hogeterp, I. and Sanchez-Rodriguez, C., 2013.Introduction to information systems: Supporting and transforming business. John Wiley Sons. Slade, S. and Prinsloo, P., 2013. Learning analytics ethical issues and dilemmas.American Behavioral Scientist,57(10), pp.1510-1529.

Leadership Development Plan free essay sample

Take the initiative on new projects that come up . Opens up and communications well with manager What other performance indicators can I notice? * Performance Indicators 1. Sometime gets overwhelmed with stress 2. Heavy workloads tend to cause stress Conclusion * Focus area priorities 1. Develop more confidence when it comes to my written communication 2. Develop more self confidence and courage 3. Stop being so passive in difficult situations What is my desired state? What do I hope to improve/achieve? * Desired state 1. Able to talk and act confidently regardless of what the situation or who Im talking to. Not afraid to voice out my ideas and opinion and willing to try new things and take some risk. Always look for new opportunities rather than walking the common path. Able to influence others and decisions made because I show great confidence. 2. Able to be assertive and take control of situations. Able to press hard for my recommendations, ideas, and decisions. We will write a custom essay sample on Leadership Development Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To proactively take the lead in as many situations as possible. Not be passive is difficult situations no matter who is in the room. 3. Able to write with confidence regardless who will be reading my written communication. Able to write without fear of what others think. Develop a good business writing technique. Why do I want to achieve that? What does it give me? * Why do I want it? 1. With confidence, I can achieve new opportunities for myself. I am able to command more respect and others will be able to see my worth. I will dare to try new things and go against the group, which gives me more opportunities for success. With confidence, my true self will, will finally shine through. 2. With assertiveness, I no longer follow other peoples decisions and will. I get to choose for myself and live on my own terms. By being assertive, I command respect from others. I also participate and contribute fully when I am assertive. It further builds my confidence and installs self esteem in me. 3. By being confident in my written communication I will not regret things I have written. I will not write something that could hurt me in the future. I will create better communication between myself and other employees. What are my short term goals? * Short term goals 1. Make 3 new recommendations to my boss every month and get him to seriously consider it. . Speak up in situations, instead of walking away. 3. Attend the written communication class my company is offering. What are my long term goals? * Long term goals 1. Able to command confidence whenever I want, regardless of the situation. Not be affected by setbacks. 2. Have the habit of taking the lead in most situations and being assertive, while at the same time keeping some balance and not being ex treme. 3. Have the ability to show confidence in my writing. Not having to be questioned about my writing because Ill get my point across with the first written communication. Leadership Development Plan free essay sample Introduction With the current ever changing business environment, leaders are required to be strategic and resolute to meet the demands of the business of the environment (Byham, Smith Paese 2002). The purpose of this paper is to create my own personal development plan based on the Central Michigan University (CMU) leadership competency model, leadership theories and personality tests. This will serve as a framework to allow me to identify my own weaknesses and strengths, and develop my leadership capacity, allowing myself to be able to achieve the vision I set for myself and the current business environment. The vision I had for myself is to enter the Marketing Industry, focusing on business development, and ultimately becoming an entrepreneur. Business development has been said to be a synthesis of strategic analysis, marketing and sales (The Editor, 2012). We will write a custom essay sample on Leadership Development Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The competencies required are ‘strong research skills’, to evaluate the business environment, ‘people and communication skills’, to build partnership and rapport with other organization and with a ‘deal closing instinct’, to ensure closing of sales (The Editor, 2012). This leadership development plan will be helping me in preparing to be a future business development director or an entrepreneur at the end of my career. Lastly, I would seek a Major of the Singapore Armed Forces, who has seen me in a leadership role, to provide feedback on my personal leadership development plan. Central Michigan University Leadership Competency Model The Central Michigan University leadership competency model has identified leaders with several competencies such as skills, behaviors, abilities, knowledge and attitudes (Central Michigan University, 2004). However, they recognized that in reality, it is impossible for every leader to acquire all of those proficiencies, but leaders are required to be aware of their strengths and weaknesses (Central Michigan University 2004). This allows them to further enhance their strengths and choose individuals to compensate for their own shortcomings. This model identifies five dimensions in leadership. The five dimensions are namely: 1. Self-management 2. Leading others 3. Task Management 4. Innovation 5. Social Responsibility (Central Michigan University 2004) Each of the individual dimensions consist of the competencies listed above. Hence, it allows leaders to identify which areas are in need of further development. However, it should be noted that there are three advantages and disadvantages using competency to developed leadership. The advantage of competency models is that it provides ‘Clarity’, ‘Consistency’ and ‘Connectivity’ (Conger Ready 2004). The benefit of ‘Clarity is the most applicable in this paper, as it allows me to fix distinct expectations on the kinds of skills, behaviors, abilities, knowledge and attitudes I wish to have (Conger Ready 2004). The disadvantage of using competency models is that it is ‘Complicated’, ‘Conceptual’ and is based on ‘Current’ environment (Conger Ready 2004). The drawback that is most applicable to this paper is the ‘ideal conception of leadership’. The model believes that an effective leader holds all the core competencies. However, in reality, the nature of leaders is complex, and they are able to hire individuals to compensate for their shortcomings (Conger Ready 2004). Therefore, in this paper, I will focus more on enhancing my strengths. Strength and Weakness The first stage in developing my leadership development plan is to identify my personal forte and flaws that is appropriate to my vision. In doing so, I put myself through the CMU Leadership Competency Assessment (Central Michigan University 2004) and Myer – Brigg Personality test (HumanMetrics 2013). The first assessment I put myself into is the CMU Leadership Competency Assessment (Central Michigan University 2004). The CMU leadership Assessment Report (refer to Appendix A) indicates that I score high on Self-management, average on Task Management, Innovation and Social Responsibilities, and low on Leading Others. By going in depth, I should focus on ‘stress management, ‘enhancing performance’, ‘forecasting’, ‘acting with integrity’, ‘social knowledge’. The above competencies are crucial in giving me a competitive advantage in achieving my vision. However, I am particularly weak in ‘interpersonal awareness’ and ‘solving problems’. The next assessment I took up was the Myer – Brigg Personality test, and the result indicated that I am an ‘ESFP’. This shows that I am an extrovert who enjoys working with others, set realistic goals, and enjoys a flexible and friendly environment (Myers Briggs Foundation 2014). Due to my past experiences when I am serving my national services, I can associate most with the authentic leadership theories. Authentic leaders are said to have a strongly definite purpose for their leadership (George cited in Kerfoot 2006). Their actions are based on their values, actions and words, which are consistent with, and have a common understanding with the followers (Kerfoot 2006). With the personality I have, embracing this style of leadership will be most productive and suitable for me. Leadership Development Plans After identifying my personal forte and shortcomings, this brings us to the main part of the papermy leadership development plans. The leadership development plans that I set for myself will be multi-staged. However, it will be based on the fundamental competencies required to perform in the job. Therefore, the time period of this personal development plan will be based on from two to five years’ time from now. My leadership development plan will focus on strengthening areas such as ‘Stress Management ’, ‘interpersonal awareness’, ‘Social Knowledge’, ‘enhancing performance’ and ‘Forecasting’. I have confidence that by reinforcing my areas of strengths and improving on my weakness, I will not only be a far-reaching leader, but also an individual. The first dimension improving self-management is to further expand my stress tolerance. Stress tolerance is the capability to be able to perform under stressful situations (Central Michigan University 2004). According to Goodman (2013), stress level is built up over time and requires a period to recover. Therefore, to remove the stress inbuilt in my body, I will take up ongoing stress-relieving activities, such as sports and volunteering work. It is also important that I have at least six hours of sleep every night (Goodman 2013) To increase my ability to leading others, I would enhance my ability on interpersonal awareness. One of the methods is to take up psychological course such as the ‘Diploma in psychology’ awarded by Management Development Institute of Singapore (MDIS) to increase my understanding on human behavior and psychological thinking (MDIS 2014; Central Michigan University 2004). This is crucial in increasing my effectiveness in close deals; by understand the body languages and mental process of a person. This also helps me to nurture better relationship with my co-workers and business partners (Central Michigan University 2004). The next dimension that I wish to improve on is social knowledge. One of the methods that I would like to uptake is learning a third language. By understanding a non-native language allows me to communicate both in oral and written form with people who use that language. The third language I would like to learn is Spanish. As more than twenty countries uses Spanish as its official language making it the second most common spoken language in the world (Rosenberg 2013). By learning a new language, it also increases my chance of moving business into Spanish-speaking market or going into a Spanish-speaking country as an expatriate. Lastly, in order to enhance my task management skills, especially in enhancing the performance of my future team. I need to shift my leadership style towards the direction of team management, the scale of 9. 9 based on the Blake and Mouton’s (1982) Leadership Grid. As currently my leadership style is 1. 9, where I using a country club style management. I am more focus on satisfying the needs of my followers. This aligns with the result of my Myer-Brigg personality test, where I wish to work in a flexible and friendly environment, In order to enhance my skills; I can attend short courses such as ‘Managing yourself and leading Others’ by Harvard (Harvard Division of Continuing Education 2014). This purpose of this course is to impart the ability to recognize different perspective that is required to understand the strengths and shortcoming in me and others. This is crucial in management where leaders have to make decisions in uncertain scenario (Harvard Division of Continuing Education 2014). At end of the day, it help is to increase our capability in managing and influence our followers (Harvard Division of Continuing Education 2014). However is noted that attending such a short seminar may not be enough. Therefore I plan to uptake a Master of Science in International Marketing Management that is being offered in Marketing Institute of Singapore (2013). Forecasting is one of the most important skills that are required to be an effective leader (Clayton 2014). However there is not a single perfect forecasting mechanism to predict the future. However there are few changes I can make to improve my ability in forecasting. Firstly, forecasting should be done regularly (Clayton 2014). This helps me to identify mistakes and to account of newly developed factors from the business environment (Clayton 2014). Secondly, forecasting should be done in a team (Clayton 2014). This helps to me to identify factors that I would not notice by myself (Clayton 2014). Lastly, I would need to get advices from other people frequently. This is to ensure groupthink effect would not occur. This can be prevented by talking to clients on the latest trends and events and experts that are in and out of my industry (Clayton 2014). By changing my method of forecasting, it means I got to take up a participative leadership style. As participative leadership allows the followers to influence the leader’s decision during the decision making process (Yukl 2013). According to Vroom and Yetton (cited in Yukl 2013) normative decision model, participative leadership provides a wide range of benefits. It helps to produce a ‘better decision quality’, ‘higher decision acceptance’, ‘higher satisfaction’ and ‘skill development’. By embracing participative leadership styles, it aligns with me being an authentic leader. As is suits with my personality, values where I want to create a flexible and friendly environment to create higher satisfaction and acceptance among my followers. Secondly it also helps to shift my management style towards 9. 9 as mention earlier on based on Blake and Mouton’s (1982) Leadership Grid. Since every human has a need for achievement (McClelland 1976), by having a greater responsibility and autonomy in their work. This will result into a stronger motivational force to perform. Hence a more committed people while having a good team relationship. Feedback from Leader I have sought a professional officer in the Singapore Armed Forces, who I have worked with during my days as a National Serviceman. He has seen me leading my own team to conduct the inaugural Mobilization Exercise for the SAF unit. Having seen him lead a team of NSFs during his tenure, Im confident in his abilities and also He mentions that my deliberate LDP is both targeted and realistic. My LDP consist of two portion, firstly is my self-assessment and secondly, a deliberate LDP. As any personal development plan without an honest assessment of the current short comings would be futile. Therefore my clear and concise self assessment using both the CMU Leadership Competency Assessment and Myer – Brigg Personality test are commendable. My choice to enhance ‘Stress Management ’, ‘enhancing performance’, ‘Forecasting’, ‘Social Knowledge’ and ‘interpersonal awareness’ will serve me well, specifically as a leader of individuals and a contributing core team leader. To achieve these goals, I have chartered a systematic and realistic timeline to accomplish these goals. However entering a business development industry, I have ignored the culture aspect which is deeming as important. As the business world is getting flatter, understanding a new language does not fully allow me to understand a new culture. Incorporate feedback After seeking feedback, I intend to make changes to my LDP. To further improve on my understanding of different cultures, one of the methods is to socialize with different community. As social interaction is a powerful informal tool to help me to understand different customs, tradition and values. This can be done by doing volunteering work or attending social events to widen my social circles. Finalized Timeline development plan The finalized part of this paper is to set the timeline of my development plan and the criteria to evaluate myself. The first dimension that I would change is on Self-management. As mention earlier on, I will exercise regularly, partake on volunteering work and have at least six hours of sleep every night. This will start now and be an on-going process for the rest of my life. The next dimension will be on interpersonal awareness. As the ‘Diploma in psychology’ is a 14 month course, therefore I plan to uptake this course once I complete my probation in my first marketing job. Since this is a foundation of my work requirement and would serve me in the long run. The learning of a third language, Spanish, to improve on my social knowledge will be after I completed my Diploma in psychology. This will occurs around my second or third year of my career. Taking in consideration of the feedback I received, interaction of people in different community will be an on-going process. To improve on my task management skills, attending short courses can occurs during my free times as it does not take much times. The best time I foresee is during my holidays and leaves to enrich myself. However taking up a Master of Science in International Marketing Management, the suitable time would be around the fourth or fifth year of my career, where I foresee myself leading a team of own and I would have completed the course I mentioned earlier on. As forecasting is a change in my leadership style and my methods. This will be an on-going process once I am able to lead my own team. However this can be evaluated over the years by calculating my accuracy in my prediction. The increase of accuracy in my prediction will be deem as I have adequate competencies in this skill. Conclusion In this paper, producing my personal development plan, allows me to further understand on my strengths and weakness, personality and even the type of leadership styles that suits me. Since the LDP is formed towards my vision of being a business development director or entrepreneur at the end of my career. This will serve as a guideline for my own personal development into a more comprehensive individual and as a leader for the next five years.

Native Elements List

Native Elements List Native elements are chemical elements that occur in nature in an uncombined or pure form. Although most elements are found only in compounds, a rare few are native. For the most part, native elements also form chemical bonds and occur in compounds. Here is a list of these elements: Native Elements That Are Metals Ancient man was familiar with several pure elements, mainly metals. Several of the noble metals, such as gold and platinum, exist free in nature. The gold group and platinum group, for example, are all elements that exist in the native state. The rare earth metals are among elements that do not exist in native form. Aluminum - AlBismuth - Â  BiCadmium - CdChromium - CrCopper - CuGold - AuIndium - InIron - FeIridium - IrLead - PbMercury - HgNickel - NiOsmium - OsPalladium - PdPlatinum - PtRhenium - ReRhodium - RhSilver - AgTantalum - TaTin - SnTitanium - TiVanadium - VZinc - Zn Native Elements That Are Metalloids or Semimetals Antimony - SbArsenic - AsSilicon - SiTellurium - Te Native Elements That Are Nonmetals Note gases are not listed here, even though they may exist in pure form. This is because gases are not considered minerals and also because they freely mix with other gases, so you are unlikely to encounter a pure sample. However, the noble gases do not readily combine with other elements, so you might consider them native in that respect. The noble gases include helium, neon, argon, krypton, xenon, and radon. Similarly, diatomic gases, such as hydrogen, oxygen, and nitrogen are not considered native elements. Carbon - CSelenium - SeSulfur - S Native Alloys In addition to elements that occur in the native state, there are a few alloys also found free in nature: BrassBronzeElectrumGerman SilverGold-Mercury AmalgamPewterSilver-Mercury AmalgamWhite Gold The native alloys and other native metals were mankinds only access to metals prior to the development of smelting, which is believed to have begun around 6500 BC. Even though metals were known before this, they typically occurred in very small quantities, so they were not available to most people.

Brand management Essay Example | Topics and Well Written Essays - 1750 words

Brand management - Essay Example In this paper, the writer will characterise Evisu’s efforts at revitalising and reinforcing its brand equity, and provide suggestions as to how the company can rejuvenate its brand equity. Evisu’s history goes back to the 1980s. During the 80s, vintage denim aficionados fanatically pursued methods to make similar replicas of vintage jeans. In 1988, Yamane succeeded in finding and acquiring a classic American shuttle loom that could weave 40 metres daily and make exact copies of vintage denim. The subsequent small output of just 12 pairs of jeans per week heralded the beginning of the Replica Movement. Evisu’s logo and brand identity are linked with the denim revolution. Evisu enjoyed its most successful period in the 1990s to early 2000s. It was hugely popular with celebrities and young people who identified with its unique designs and innovative marketing. It is regularly lauded as the pioneer of high-end, $600 jeans, and the leader of the â€Å"old school† denim movement (Choi, 2014:43). In the mid 2000s, the company faced many challenges associated with financial, creative and competitive aspects, the core components of the fashion industry. Th e tax evasion case it faced in 2006 hurt its PR and finances. In 2006, Evisu’s founder – Hidehiko Yamane – and the company were reported to Japanese authorities on suspicion of tax evasion. Yamane was accused of colluding with two other firms to conceal income totalling over 500 million yen and evading, over three years, income taxes totalling around 160 million yen. This incident severely dented the company’s image, which it had built for decades and sold to millions of people across the world. However, and prior to this case, the company had also been posting unsatisfactory results in terms of brand popularity and financial performances (Rossolatos, 2014:34). An unexpected lull in quality and industry had allowed aggressive brands like Tommy Hilfiger, Calvin Klein, Armani to eat into

Diversity Training in Organizations Research Paper

Diversity Training in Organizations - Research Paper Example versity training, the step by step discussion creates awareness of what the topic entails and informs the reader on the reasons as to why and how diversity training should be embraced. To have in-depth information, the paper has obtained relevant information from available books and scholarly articles. Even though diversity training is much applicable to current organizations, there are many challenges that have not been resolved thus it acts as detrimental a diverse group in a work environment. Whichever the case, organizations ought to appreciate the diverse nature of employees. Diversity has been a developing conception. The term specifically focuses on an individual through societal assemble. According to Kreitz, â€Å"many current writers define diversity as any significant differences that distinguishes one individual from another- a description that encompasses a broad range of overt and hidden qualities† (2007, p. 2). Discrimination in any workforce can be discouraging. It is the aim of any business to eradicate any form of discrimination within the workforce and create an environment that appreciates diversity (Awang, Shafie & Pearl, n.d.). It is quite important knowing that diversity does not necessarily cause differences. Gopta’s definition of diversity says it all â€Å"diversity is generally defined as acknowledging, understanding, accepting, valuing & celebrating differences among people with respect to age, and ethnicity, and gender, physical & mental ability † (2013, p. 36). Organizations are forced to use varied ways of managing diversity. Training is one of the strategies and it varies from one organization to the other. The definition given by an organization depends on how it understands diversity. The workforce diversity has become a major force in the working environment and has called for an immediate focus. Douglas observes that it has become necessary to have diversity initiatives to handle the demographic shift (2007). Diversity training

Sexual Studies in Radways Women, patriarchy, and popular literature Assignment

Sexual Studies in Radways Women, patriarchy, and popular literature - Assignment Example Radway provides a platform to show how romance novels and their characterization of female characters is dynamic. Many romance novels keenly analyze the thought process of the female characters. The structure of the novel relies on explaining the dynamic nature of relationships between men and women. A majority of romance novel plots emphasize on the presence of miscommunication between the hero and heroine. For example, the behavior of the hero, which may be construed as disdain and hostility for the heroine, is usually revealed to be masked feelings of attraction and love. The reinterpretation theme found in romance novels has forced women readers to re-evaluate their heterosexual relationships and reinterpret the actions of their male companions.Question ThreeA core focus of criticism of feministic film has been on the nature of the members of the female audience, and with regards to the pleasure that they derive from viewing alternative films and mainstream movies. Members of the female audience are positioned as being from an outside position and as experiencing pleasure, which is reliant on a woman being the object of another person’s source of desire. Essentially, false pleasure.Mainstream media offers a chance to analyze and identify the dynamics involved in how women are eroticized in film. The films are alluded to social mirrors since they reflect the way that society views women and their roles in society. In film, women are awarded roles that do not emphasize on the content of their speeches.

Market and company analysis of padini

Market and company analysis of padini PADINI started to operate its company in Malaysias apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept store that selling all PADINI Holdings brands in one store or one stop shopping. The first outlet that starting to operate in Malaysia was located in Johor Bharu City Square, a shopping complex in Johor Bharu, Malaysia. After PADINI starting to operate in Malaysia, it becomes one of the major forces to apparel and garments industry in Malaysia. Besides, PADINI involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters. The main products that sold by PADINI are formal,fashion wear and accessories. Besides, there are various brands that houses in PADINI and all of them are under PADINI . Every brand represents a fashion philosophy and each of the philosophy involve an extensive range of products aimed at targeted consumer. Their brand image is strongly attached importance to the real value: quality, functionality and price. There are eight unique brands under PADINI, which are PADINI ,PADINI Authentics, PDI, P CO, Seed, Miki, Vincci, and Vincci Accessories. All of the brands targeted consumer is due to both sexes and all ages. However Vincci, and Vincci Accessories are more focused on the flexible tastes of woman consumers on shoes, bags and accessories, and Seed Cafà © have open a new dimension in food operations for its company. Vision PADINI state that their vision is to be the market leader in the retail industry. They will achieve the goal through hard work, discipline and creative endeavour. In long terms, they will continue to maintain their high standard of design and manufacturing quality as well as affordability. Besides, they are also working towards expanding the business on a regional basis. At present, they have a growing presence in their neighbour countries, and we believe that there is great scope for growth. Mission The mission that set by PADINI is to create credible products that meet out target customer requirements but exceed their expectation. PADINI Core Value Caring From The Heart Caring from the heart means every staff of company must treat customers from the heart,staffs must care their customer by providing the best services. PADINIs 7 Culture Speed Simplicity Self- Confidence Communication Team Work Learning Culture Consistency Evolution of PADINI Year 1971-1990 Began operations as Hwayo Garments manufacturers Company, a proprietorship carrying out the manufacturing of ladies garments and wholesaling of the finished products to departmental stores. Expand into the trading textiles. Entered the retail industry with the companys pioneering brand PADINI. The brand VINCCI was created. Children wear was launched under MIKI brand. The SEED and ROPE labels were launched. 1991-2007 Establishment of a holding company, Home Stores Sdn. Bhd., to hold all the groups retail, wholesale and manufacturing business. The name Home Stores sdn. Bhd., was changed to PADINI Holdings Sdn. Bhd. Launched of PADINI AUTHENTICS. PADINI Holdings Sdn. Bhd. Became PADINI Holdings Berhad. PADINI HoldingsBerhad listed on the Second Board of the KLSE. PCO was launched in the second half of the year. PDI was created. The first Concept Stores was opened in Johor Bharu City Square. Seed Cafà © and PADINI Dot Com Sdn. Bhd was set up. Re-launcg of PADINI and Rope to new PADINI Workwear Listed on the Main Board of the KLSE The brand Vincci +. Vincci accessories and brands outlet was launched. STATES LOCATION Selangor AEON Bukit Tinggi Shopping Centre Sunway Pyramid Shopping Mall Ikano Power Centre 1 Utama Phase 2 Shopping Centre IOI Mall Shopping Centre Kompleks Membeli Belah, Aeon Cheras Selatan Johor Bukit Indah Shopping Centre City Square Shopping Centre Jusco Tebrau City Shopping Centre Kuala Lumpur Mid Valley Megamall Pavilion Kuala Lumpur Penang Gurney Plaza Queensbay Mall Melacca Dataran Pahlawan Melaka Megamall Pahang East Coast Mall Perak Kinta City Shopping Centre Sabah Warisan Square Sarawak The Spring Map of PADINII coverage The Location of Padini Concept Stores In Malaysia map_malaysia Segmentation As a listed company with such successful result, undeniably PADINI has done segmentizing in terms of demographic, geographic and psychographic. Demographic segmentation include of dividing the market into groups based on variables likes age, gender family size, income, occupation, education, religion, race and nationality. PADINI has segmentized demographic by focusing on the factor like age, gender, income and occupation as the important factor to do the continuous targeting. PADINI has set up 8 brands, which has covered age from baby up to old ages ,gender with male and also female, income which in the range of RM1000-RM2000,RM2001-RM5000 and RM5001above,and finally occupation like office-worker and others semi formal wear which suit majority occupation. This helps the organization to divide the market into several groups and target each of these groups to enhance the performance of the organization. Next, market segmentation strategy whereby the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods.  PADINI has chosen to focus on states as their geographic segmentation, for instances, Penang, Johor and Kuala Lumpur. Lastly, PADINI has also used Psychographic by dividing the industry into different groups based on social class and lifestyle to do perfect segmentation. Targeting From our research, we can say that the targeting strategies used by PADINI is differentiated marketing where PADINI target several segment by offering different products to satisfy the different groups of customer. The targeted groups of customer are derived from the age range that above 7 to 50 and separated according to age and genders. The following table is showing the different targeted groups by offering different products. Group Age Gender Product Type of product Infants and kids Below 7 Both Miki kids Casual Childrens Above 7 and below 12 Both Seed and PADINI Authentic Fashion stlye Teenagers or youngsters 12 to 18 Both Seed and PADINI Authentic Casual Adult 18 to 30 female P Co Younger style(Trendy) Adult 18 to 40 Both Seed Casual plus classic stylish designed Teenagers or adult 13 to 50 Female Vincci and Vincci Accessories Female Accessories Adult 18 to 50 Both PDI Casual stylish designed Adult 18 to 60 Both PADINI Formal Differentiation Positioning PADINI used the differentiation strategies of product and image to place the product occupies in the consumers minds. The hottest product of PADINI Seed, use the product differentiation in term of design to place the product occupies in the consumers minds. For example, when a consumer want to buy a semi-formal with classic stylish designed, the Seeds product will come into their minds immediately. Besides, Miki kids is also one of the example of product differentiation where the design is specialty for kids. On the other hands, P Co used the image differentiation to place the product occupied in consumers minds. When a consumer want to buy a female clothes with younger style inside the PADINI, the brand of P Co will definitely come into their minds. In short, PADINI use the differentiation of image and product like unique design and brand image to position the products in the consumer minds. Product Consumer Goods  are final goods that are brought from retail stores to satisfy the needs and wants of customers. Products of PADINI falls under consumer product which categorized as shopping products.PADINI itself has other alternatives brands under it. There are PADINI, Seed ,Pdi , PADINI Authentic , PCo, Miki maternity , Vincci , Vincci accessories , Miki kids . The essential of PDI is to emphasis the casual stylish that can be accepted in any occasion. Its purpose to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even accessories in a shopper-friendly setting.PADINI is focus more on basic and family lifestyle and aim for anyone who likes and extols casual style. PADINI provides the essential working lifestyle for the modern working man and women. The PADINI collection carries a clean, timeless and modern to the working lifestyle. This brand is focuses on the formal wear and centralize customers base for workers. PADINI has launched out several of tie, belt, shirt and coat. Seed is the confidence of classic and casual plus a refreshing design. Seed emphasize the best of both designs for men, women and even hip kids! The purpose is stand-out style. Seed is focus on urban office-wear for the masses. The clothes under this line are usually jackets, coats, suits, classic office pants and knee-length skirts, semi-formal skirt and belt and also classic jean. In addition to seed cafe, the cafe portrays a bright and contemporary concept which jells with seeds youthful and trendy image. PADINI authentic is more on casually yours. PADINI authentic focus their styleon quality casual wear. Its targets the teenager segment of the market. It sells modern shirt, trendy jean, jackets, shirts and stylish dress. P co is focus on female market and launched all girls skirt, necklace and also hot pants. On the same track where they run ahead in fashions brave new ideas. Women are the largest customer base for P co because they know that women are the most potential customer and most people who are willing to spend money in the fashion. Miki Kids take the message of fun in fashion to every place and occasion. Clothes design with energetic ideas and cheerful colours to charge up every youngster. Miki kids are designed for 1-11 years old infants. This is because infants still have their potential and parents are increasingly willing to spend money on their childs dress. Miki Maternity is designed for fashionable mums-to-be. Miki Maternity has sold all the shirt and dress that suit for the pregnant women at the same time stand out-style. The look of Vincci fun and fashionable, the emphasis is affordable. From head turning hair accessories to trendsetting footwear, must-have handbags to eye catching glasses and fashion-clinching belts. In addition to Vincci accessories carries one of the most extensive lines of accessories from necklaces, bangles, rings and earrings to belts, sunglasses, watches, shoes, bags and more in all the latest styles. Price Pricing are one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. Pricing is difficult and must reflect  supply and demand  relationship. Pricing for a product too high or too low could mean a loss of sales for the organization.   Designed of Seed and PADINI are more classic. Both of these brands are premium pricing and especially for relatively high consumption of the customer base. High consumption of the customers base is those who purchase a bundle items in one time. Production of seed and PADINI are much more less than other brand this is because high consumption of the customer base would be lesser. In addition to this, PDI and PADINI authentic and Vincci are much more affordable. Both of these brands are low cost pricing and more focus on the middle class customer base. Product price of these three brands are low and affordable. This is because there are more middle class of customer base compare to high consumption of customer base. PDI ,PADINI authentic and Vincci are attracting many customers due to the low price strategy. Apart from this, the two brands under the MIKI flag are MIKI Kids and MIKI Maternity. Miki maternity pay attention on the fashionable mums-to-be. This brand only focuses on the pregnant women and mums-to-be customers base and Miki kids focus on the children customers base. Product price of this brand is quiet high and is considered as premium pricing. This is due to their customers base not wide enough. Promotion PADINI Holdings Berhad company has different promotion in every seasons . They have different seasons in every years . That is spring ,summer ,fall and holiday . Those products have expensive price will have whole year discount . On the other hand , those products have cheap price only will get discount during season period . PADINI AUTHENTICS promotion will get instant rebate RM30 with purchases of RM150 and RM70 with purchases of RM300 . PDI Promotion will get rebate RM15 with every purchase of RM100 . Followed by , VINCCI ACCESSORIES will get instant rebate RM10 with purchase of RM50 above RM20 with purchase of RM100 above . VINCCI Promotion will get instant rebate RM10 with purchases of RM50 above , RM20 with purchases of RM100 above . SEED Promotion will get rebate RM30 with every purchase of rm150 . PCO Promotion will rebate rm20 with every purchase of rm100 . PADINI Promotion will get rebate RM30 with every purchase of 2pcs . In addition , PADINI GROUP FAIR which known as Mega Carnival Sales will up to 70% discount . This sales will fall on March , August , December every year .Specific terms and condition will be applied on it . During sales period , customers cannot apply for member card . Member card only can apply when no sales proceed . When nearly reach end of sales , PADINI Company will have actual 10 % will add 10 % more discount on it . This is because PADINI company want clear the stock , and they want to push the sales. A companys total promotion mix is also called marketing communications mix . It consists advertising , sales promotion , public relations , personal selling , and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships . One of the hardest marketing decisions facing a company is how much to spend on promotion . How does a company decide on its promotion budget ? There are four common methods used to set the total budget for advertising . There are the affordable method , the percentage of sales method , the competitive parity method and the objective and task method . Affordable method is to set the promotion budget at the level management thinks the company can afford . Followed by , percentage of sales method is set the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price . Competitive parity method is set the promotion budget to match competitors outlays . Placement Concept Store bring the all in one concepts . So that , customers will be convenient to shop at there . Varienty of modern style can be choose by customers . All they need are inside one shop . Most of the brands outlet will located at the shopping mall instead of hypermarket . Because of the design of shopping mall more attractive . So that can attract more customers . PADINI is one of the most well-known brands in Malaysias multibillion garment industry. A brand leader involved in the distribution and retail its own fashion labels through 180 freestanding stores and in-house outlets. This includes our multi-brand stores of PADINI Concept Store and Brands Outlet. PADINI have many branches in Malaysia . In Malaysia , it divided into two parts . That is west and east . Shopping mall will be choosen as the location where the PADINI Concept store at . This is because shopping mall has more people . For example , Queensbay Mall , Gurney Plaza .It will choose only mall which is more trendy for that city . PADINI has two types of shops. It has brands outlet and PADINI concepts store . The purpose of having PADINI concepts shops is because of the concept one-stop-shopping. With all brands within reach in just one store, the shopping option is set to create a fashion revolution. In addition, certain brands specialize in items such as Graphic Tees, Polo-Tees and Pants. With such a wide variety of styles and labels, Concept Store not only caters to everyone irrespective of age, gender or taste, it also allows shoppers to mix and match effortlessly within one location,maybe by matching with different brands merchandise to fulfill own required style.The brands are PADINI, Seed, Vincci, PDI, PADINI Authentics, P Co, Miki Kids Miki Maternity. Whereas , brands outlet is the latest exciting concept from PADINI group . Already a fashion force in Malaysia with brands such as PADINI, Seed,PDI, Vincci and PCo., the group decided to introduce a shopping experience with a difference based on key ide as of convenience, quality, variety and affordability. Concept Store can be found at Aeon Bukit Tinggi (Klang), Ampang Point (Kuala Lumpur), IOI Mall (Puchong), Ikano Power Centre (Mutiara Damansara; flagship store), Aeon Bukit Indah (Johor Bahru), Dataran Pahlawan Mall (Melaka), East Coast Mall (Kuantan) and Queensbay Mall (Penang). Recommendation After the overall marketing research regarding this company, we would make some recommendation about the product, market development, marketing technique, public promotion and sales rules and regulation. Talking about the product, PADINI has never come out with unisex merchandise, as my experience as promoter in this company, I always get this question from customer .Also, I would suggest PADINI may make some couple design since the company is already well-establised,these two product may probably open a new market to new young generation as their target,the company may choose the A outlet to do market testing by coming out limited quantity. Next,for market development, I would say PADINI can actually start planning to come out a 10Years-proposal which target to open concept-store and brands outlet in all the main city or central of city in Malaysia,for example kuching in Sarawak and Labuan in Sabah.Next the company may also issue share or debentures to public to increase their development in local ,if the company has built strong reputation and already very stable in local market,then they will be able to open oversea market after 10 years. While for marketing technique, we can see PADINI has not yet to explore in the online buying.I suggest PADINI can set up a blog which contain all brands product. Before that, perhaps the company must set up a IT department to do IT support for future transaction and create a IT system to company. They may co-operate with some banks to offer discount by using online banking service. On the other hands, PADINI can also cooperate with some local distributors in the Malaysia like Citi-link or Sky Net to send out the order. Every transaction made by the customer will be shown a payment statement and it was guaranteed by the bank. Besides, the distribution of the order will directly send to the stated address according to the information stated on the order form by the customer. Then, since PADINI is already well-known in fashion industry,I believe they are able to do a fashion show by hiring professional model,wearing their new products and having a fashion show .The company may invite some fashion professional ,helping to to advertising and promote their company. Besides, the company can organize a model show or competition by wearing their new products in specific mall like Gurney or Mid Valley, this will cost lesser.Furthermore, PADINI can sponsor to some well-known ladies magazine with conditions that include few pages which advertising about PADINI new products in every publicatioj of magazine,for example Vogue and Nirvana Women. Historical Net Profit of PADINI From Year 2004- 2010 untitled The histogram above showed that the net profit of PADINI from the year 2004- 2010. We can see that, the net profit of PADINI is dramatically increase from 2004- 2010 with the percentage of 1% to 12.2%. Besides, PADINI state that they forecast an average annual net profit growth of 10% in year 2011 and 2012 because of the demand for the PADINI products due to their strong branding and strategic store locations, as well as improved efficiency of warehousing, inventory management, design and product mix. Stock Split 7052 Besides, PADINI also carry out the stock split program to make its stock price cheaper than before in 5 times at 6 January 2011, being the market day after the books closing date. Share split involving the subdivision of each ordinary share of RM0.50 each held in PADINI Holdings Berhad into five ordinary shares of RM0.10 each. This action is to attract more investor to invest into their company. PADINI HOLDINGS BERHAD (History earnings, dividends and share price) CHART.bmp

Struggle Between Hindu and Secular Nationalisms in India Essay

Struggle Between Hindu and Secular Nationalisms in India India holds a prominent place in the history of imperialism and decolonization, making recent events in this country of nearly one billion especially important to the current day citizen. India also faces problems associated with accommodating religion and diversity within a large federal republic, making their experience important for Americans concerned with these issues. India faces growing action of governing which invites the use of violence to achieve political objectives. In spite of India's size and importance, it is hard for an American to gain an understanding of the issues and conflicts which have set the stage for the most recent revival of Hindu nationalism. The central feature of this new reform in Indian federal politics is the clash between Hindu and secular nationalists. The overview of this situation comes from the perspective of an American born Indian student interested in Indian history and federal systems, so the observations are intended as suggestions designed to encourage more progressive work both in India and the United States. While the prominence of Hindu themes affects many levels of Indian government, this paper will focus only on India's central government on Hindu Nationalism. This conflict is crucial to understanding the current situation in India. Indian democracy and secularism face a menace from the forces of militant Hinduism which hope to turn India into a Hindu state. What is the nature of the present challenge to secularism in India? What do Hindu nationalists hope to achieve by making their government more assertively Hindu? One can begin to answer these questions by examining the large body of writing on secularism recently produced by Indians. Academics, lawyers, journalists, and political citizens have explored the many facets of Indian secularism. These works provide clues to the nature of Hindu nationalism's appeal in contemporary Indian politics. These writings are interesting for what they reveal about India and its versions of nationalism. Sudipta Kaviraj, a scholar from Jawaharlal Nehru University, admits that, "among those who consider themselves secular individuals there is an intensifying sense of crisis†. What are the criticisms of secularism which lead to the perception of a predicament? At first glance, the challenge appears minuscule, ... ...d world", comparisons to the United States may prove more fruitful. Second, excessive use of historical analogy from other periods in time runs the risk of incorporating outmoded assumptions regarding development stages so prominent in modernization theory. India's current problems relate directly to developments in this phase of world history; one could go so far to say that India's problems foreshadow those the United States is likely to face when the resources used to lubricate the machinery of a diverse federation can no longer be borrowed. Furthermore, those familiar with the constitutional debate over the separation of church and state in the United States and Stephen Carter's recent book The Culture of Disbelief: How American Law and Politics Trivialize Religious Devotion understand that questions regarding religion and politics are by no means confined to the so-called "developing" world. Rather than grappling with issues already solved by Western countries, India faces dilemmas associated with the modern state. Understanding India's experien ce in confronting these problems may provide unanticipated insights into problems faced by federal government in the United States.

Equality and Diversity Essay

It would be very discouraging for children to be subjected to discriminatory beliefs that are held by either myself or other teachers for example my cousin wanted to be a ballet dancer when he was a child but after teasing from other members of the family suggesting that dancing is only for girls and gay men he did not continue to attend classes. This was something that he regrets as it was a dream of his and now he has grown up he wishes he had been encouraged to dance. By taking any of families or, friends or even my own beliefs in to school is unfair on the children I am there to support. They could be made to feel that if because of their background or who they are means they cannot aspire to be what they want to be so will not reach to achieve their full potential.As with another example my father-in-law is sexist and believes that a woman’s place is in the home cooking, cleaning and looking after the children and if I was to take that to school with me I could treat the girls differently dismissing their work and only encouraging the boys, giving the girls the false idea of they are not good enough. For example: â€Å"Both men and women teachers have low expectations of girls intellectual skills’ since it is thought that girls are inherently less intelligent than boys† (www.right-to-education.org) The support I give the children should be fair and equal in order for every child to feel safe, an equal part of society and that they are worthwhile. Each child should feel that their opinions count and that they have a voice that should be heard, they should not feel excluded or feel that they can exclude any other person because their race, religion, background, sex as this can affect their self-esteem, their confidence and will in turn effect their learning as proved by Jane Elliot in the â€Å"brown eyed-blue eyed experiment† (The Eye of The Storm) in 1968 where the children wearing the collar (to show they were the lesser pupils) took longer than they did the day before when they weren’t wearing the collars in a card pack reading practice. The children had low expectations of themselves and their body language changed (they looked shrunkeninto themselves). To challenge discriminatory behaviour there are many different methods that could be used for different types of discrimination for example if I heard a child being racist, calling each other names such as â€Å"paki† I would go to them straight away and say: â€Å" Excuse me children I heard what you just said why are you calling each other names?†Ã¢â‚¬Å" We don’t use language like that at school how do you think that has made Ron feel?†Ã¢â‚¬Å"What do you think would be right thing to say to him†. It is my responsibility and I am legally obliged as a T.A to challenge any kind of discriminatory behaviour. If there were problems in the playground at lunchtime when the boys were excluding the girls from football at lunchtime I could make changes to the playground so I would have an assembly to explain to the children why they would be having a week plan for the use of the footballing area and it would be as follows: Monday: Girls only netball. Tuesday:Boys only football.Wednesday: Mixed netball.Thursday: Mixed football.Friday: Something completely diffrerent, a team building game to get them working together.After this I would find from them what has worked well and what hasn’t.If children in year7 were sending offensive emails I would use the computer to suite to get them to research the consequences of their actions which they will then present to the class or in assembly. This would give them an insight into how such behaviour can affect the victims, they would also be made to apologise to the person or people they were harassing.| | In conclusion by not discriminating we give every child the same opportunities and support them equally, every child has the same right to an education no matter their background, race, religion, sex or disability. Children will have confidence in who they are and will be more productive in the classroom.| | Excellent and thoughtful answer. This also covers 4.2.5 – just add this at the top of the page. SJ 4.3.13